Directed creative identity and cross-platform design for GH’s flagship Beauty Awards. Oversaw art direction, photography, and rollout across print, digital, and social to connect millions of readers with trusted, tested products.

Led art direction for From Our Abuelas, a cross-brand storytelling package celebrating Latinx heritage and traditions. Developed and enforced a unified style guide to ensure visual consistency across multiple Hearst brands.

Proposed expanding a seasonal print feature into a gated digital package to drive subscriptions. Directed photography and design for both print and digital executions.

Redesigned brand identity and website for a wellness studio. Delivered a modern, flexible system across logo, typography, color, and digital presence.

Partnered with executive leadership to design GH’s first Accessibility Issue. Translated a print package into a robust, multimedia digital experience prioritizing usability and inclusion.

Collaborated with product and executive teams to modernize GH’s design language. Built scalable systems and templates for both digital and print.

Led design for The Big Spring Clean, a six-week spring cleaning challenge spanning newsletters, social takeovers, and a video partnership with @BrunchwithBabs. The campaign transformed a seasonal editorial feature into an interactive, multi-channel audience experience.