DESIGNING FOR INCLUSION
In May/June 2024, Good Housekeeping released its first-ever Accessibility Issue. As Deputy Design Director, I led the design strategy to scale this print feature into a robust, multimedia digital package. The cross-platform experience needed to be not only beautiful and inspiring, but also truly accessible to all readers.
I. THE CHALLENGE
Transform a traditional print story into an interactive experience that engaged readers beyond the magazine. The goal was to connect our audience with practical cleaning expertise while experimenting with new digital formats, newsletters, and influencer partnerships.
II. THE APPROACH
Partnered with guest editor Ali Stroker and illustrator Ananya Rao-Middleton to set a cohesive visual direction.
Commissioned a custom media kit (illustrations, gradients, logos) to unify digital and social storytelling.
Designed scalable templates across web, social, and video to ensure consistency.
Applied accessibility best practices: color contrast testing, alt text tagging, and WCAG-compliant typography.
III. THE EXECUTION
We built a flexible visual system that translated across every format: desktop, mobile, social, and video. From editorial layouts to Instagram carousels to video overlays, the design extended seamlessly.
IV. THE IMPACT
The Accessibility Package generated enthusiastic engagement across platforms and positioned Good Housekeeping as a leader in inclusive storytelling. Several stories from this package were recognized as ASME finalists in the Lifestyle Journalism category—proof that purposeful design and thoughtful collaboration can drive both mission and recognition.