I recognized the potential to consolidate separate beauty stories for our July/August issue into a cohesive ‘summer beauty special’, making it a feature in print and extending its presence digitally for GH+ membership users, enhancing engagement. I art directed the in-house photoshoot using real models and vibrant visuals to highlight product selections and visualize summer makeup tips. This digital package caught the attention of ad-sale stakeholders and served as a template for future beauty projects. Additionally, I produced a sizzle reel for social media promotion and collaborated with editors to develop a custom newsletter encouraging reader membership for exclusive access.